Find out more about Joe Wicks - the body coach
Joe Wicks, known as "The Body Coach," is a prominent British fitness coach, author, and social media personality. Born on September 21, 1985, in Epsom, Surrey, he gained fame for his engaging approach to fitness and nutrition, particularly during the COVID-19 pandemic when he launched "PE with Joe" on YouTube, which attracted millions of viewers worldwide.
Career Overview
Wicks began his career as a personal trainer after graduating with a degree in sports science. He initially worked in outdoor boot camps and posted workout videos on social media, which helped him build a substantial following. His first cookbook, Lean in 15: The Shift Plan, was released in 2015 and became a bestseller, selling over 900,000 copies. Since then, he has published several other successful titles, including Lean in 15: The Shape Plan and Lean in 15: The Sustain Plan.
Wicks's fitness philosophy centers around High-Intensity Interval Training (HIIT) and accessible, healthy eating. His 90 Day Plan combines tailored workouts and meal plans aimed at helping individuals achieve their fitness goals. His approach emphasizes enjoyment and sustainability in fitness and nutrition, which has resonated with a broad audience.
Books
Joe Wicks has authored multiple books that focus on healthy eating and exercise. His publications include:
- Lean in 15: The Shift Plan (2015): His debut cookbook featuring quick and healthy recipes.
- Lean in 15: The Shape Plan (2016): A follow-up with more recipes and fitness advice.
- Lean in 15: The Sustain Plan (2016): Focuses on maintaining a healthy lifestyle.
- Wean in 15 (2021): Co-authored with nutritionist Charlotte Stirling-Reed, this book provides guidance on weaning babies onto solid foods while maintaining healthy eating habits for the whole family.
Wicks's books are known for their easy-to-follow recipes and motivational content, making them popular among readers looking to improve their health and fitness.
Nutrition Business
Wicks has built a successful nutrition and fitness business, which includes a range of products and services. His brand, The Body Coach, encompasses:
- Fitness App: Launched to provide subscription-based workout content and personalized fitness plans.
- Kitchenware: A line of cooking tools that aligns with his healthy eating philosophy.
- Social Media Presence: With millions of followers across platforms, Wicks uses social media to share recipes, workouts, and motivational content, fostering a community around health and fitness.
Wicks's success is attributed to his passion for fitness and cooking, as well as his ability to connect with audiences through relatable content. His business model focuses on purpose over profit, aiming to inspire more people to lead healthier lives.
